Monday, June 13, 2011

Seth Godin -Do you want to create art?

Here is an excerpt from Success Magazine (April 2011) that I have underlined in my copy and re-read and re-re-read. Social media guru, Seth Godin talks about "shipping."  I relate this ALL to photography and getting my product---the photograph--out---for shipping (viewing!!)

"Ignoring the voice of skepticism is critical if you want to create art.
And so, we acknowledge the Resistance. We hear the voice of the lizard brain, and we recognize that it's there.  then we stand up, walk to the podium and do the work anyway.  We acknowledge the lizard, and we ignore it."

Scarcity creates value. People pay extra for things that are hard to get while things that have a surplus go cheaply. That's basic economics.
So what's scarce?
The ability to SHIP.
IF you can get something out of the door while your competitors cringe in fear, you win. If you're the team member who makes things happen, you become indispensable.  If you and your organization are the ones (the only ones) that can get things done, close the sale, ship the product and make a difference, you're the linchpins, the ones society can't live without.

Shipping is difficult because of the lizard brain. The Resistance doesn't want you to ship, because if you ship, you might fail. If you ship, people might laugh at you. If you ship, you might be held accountable for the decisions you made.

The key to the reinvention of who you are, then, is to become someone who ships.The goal is to have the rare skill of actually getting things done, making them happen and creating outcomes that people seek out."

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